For a lot of Owners, managing Profit is a lonely process
WORTH was designed to make a Profit Focused Team
If your a hotel Owner, Profit is what keeps you in business. Revenue is what goes in your businesses bank account, Profit is what goes in your bank account. Now let's face it, without Revenue you won't have profit, so were not saying Revenue isn't important. What were saying, is for Midscale and Economy Owners, Revenue is too often all anyone wants to talk about. Brand Representatives, Revenue Managers, OTA's, Smith Travel, Contract Sales companies. There are a lot of people who are watching revenue and are happy to talk to you about it. But who do you talk to about PROFIT?
Interestingly, big companies have armies of people with no day to day property responsibility and no revenue responsibility, who spend all their time analyzing and driving Profit. Their processes and systems are built around improving Profit in every revenue situation.
CIA Solutions has spent 30 Years helping them develop processes, reports, and software to do just that. Now, we're bringing that experience as well as our time examining Midscale and Economy Hotel P&L's as part of Project GROW for Choice Hotels, to Midscale and Economy Owners.
Our core principle is simple. You maximize profit by putting it front and center and measuring it daily. YES daily.